According to a new national survey, chocolate is the top “crave flavor” for Americans trying to stick to fitness- or diet-related resolutions as we kick off the new year. In the survey of 1,005 adults conducted in December 2018, 65 percent rated their crave for chocolate as “extreme” or “high” when thinking about their fitness- or diet-related New Year’s resolution.
Krispy Kreme is quoting experts who say the success of a good diet is allowing indulgence from time to time.
“If you’re dieting, the occasional indulgence is one of the keys to succeeding,” says nationally recognized registered dietitian and American College of Sports Medicine exercise physiologist Jim White.* “Allowing some indulgences provides a break from normal dieting without sabotaging your results. So, it’s not only OK to cheat as part of your resolution, it’s encouraged. I recommend that people treat themselves with the indulgences they crave most.”
To feed that crave and help Americans not quit, Krispy Kreme for the first time ever is turning four of its classic filled doughnuts chocolate. Krispy Kreme’s all-new Chocolate Glaze Collection features the popular Cake Batter, Raspberry Filled, Chocolate Iced Kreme Filled and OREO Cookies & KREME doughnuts “choco-fied” with chocolate dough and mouthwatering chocolate glaze. Available Jan. 14 through 27 at participating Krispy Kreme shops throughout the U.S. and Canada:
- Chocolate Glazed Cake Batter Doughnut: A chocolatey spin on the popular Cake Batter Doughnut, this new doughnut features a chocolate doughnut filled with yummy cake batter, glazed in chocolate, dipped in chocolate icing and topped with sprinkles.
- Chocolate Glazed Raspberry Filled Doughnut: What could be better than chocolate and raspberry? This decadent version features a chocolate doughnut covered with chocolate glaze, filled with raspberry and topped with a decorative red icing swirl.
- Double Chocolate Glazed Kreme Filled Doughnut: Taking the Chocolate Iced Kreme Filled Doughnut up a notch, this double chocolate version features a chocolate doughnut covered in chocolate glaze, filled with Krispy Kreme’s classic white Kreme and decorated with white icing.
- Chocolate Glazed OREO® Cookies & KREME™ Doughnut: This chocolatey version features a chocolate doughnut glazed in chocolate, filled with cookies & kreme filling, dipped in chocolate icing and topped with OREO® cookie pieces and chocolate icing.
Krispy Kreme says it wants to inspire Americans struggling to keep their resolutions and show us how they’re fueling a chocolate craving with Krispy Kreme’s Chocolate Glaze Collection by using #CheatSweet and tagging @krispykreme on social.
Krispy Kreme in Katy is located at 1517 South Mason Road.