RICHMOND (Covering Katy) – With 51 stores now open in Greater Houston, Ross Dress for Less has homed in on nine more suburban locations to further expand its brand as it marks its 23rd year of steady rollouts throughout the region. A similar strategy is underway for its sister chain, dd’s DISCOUNTS.
The closest store will be at the Aliana Market Place in Richmond, along the Grand Parkway near West Belfort. It will open in October.
The California-based retail chain essentially is encircling the metro with the new Ross locations: Conroe and Spring in the northern tier, New Caney in the northeast and Richmond in the southwest. Meanwhile, five more Ross leases with 2018 opening dates are in various stages of the approval process in the stepped-up focus by the parent company, Ross Stores, which also is working deals for three more dd’s DISCOUNTS locations.
“Houston is a really good market for Ross demographically,” says Matthew Reed, vice president of Houston-based NewQuest Properties. He and NewQuest associate Shireen Owlia are brokering the deals for Ross Stores.
In Conroe, Ross has just signed a 25,000-square-foot lease for 336 Marketplace, a 102-acre retail development at the junction of Loop 336 and Interstate 45 N. It will be the chain’s second store in Conroe. The anticipated opening is late February 2018.
“Ross was one of the first tenants to commit to 336 Marketplace,” Reed says.
A Ross store is under construction in Grand Parkway Marketplace in spring. It will open in July. Also this year, October openings are penciled in for Valley Ranch Town Center in New Caney.
As for dd’s, work has just wrapped up on a 16,000-square-foot store in Northtown Plaza at 5402 North Freeway, also in North Houston. Add in the three pending leases, and dd’s will have 20 stores in Greater Houston, possibly by year-end.
“There is a lot in the pipeline for both chains,” Reed says. “Houston is a really good market for their demographics.”
The average store size is roughly 30,000 square feet for Ross Dress for Less and 22,000 square feet for dd’s.
Ross Stores this year is focusing on expansions in Texas, Florida and California as well as the Midwest. The company currently has 1,561 Ross Dress for Less and dd’s DISCOUNT stores in 37 states, the District of Columbia and Guam.
“They’ve been phenomenally successful in all types of economies,” Reed points out. “Houston is not Ross’ biggest market in terms of stores, but it’s one of its better markets.”